LIBERTARIAN PRESS EDison 3-0031 366 EAST 166th STREET LD South Holland, Illinois, U.S.A. April 20, 1965 Dr. Ludwig von Mises 777 West End Avenue New York 25, New York Dear Dr. Mises: We have had 15,000 of "Middle-of-the-Road Policy Leads to Socialism" run off the presses, but they have not yet been bound. Several samples were hand-folded and stapled, and I am sending one to you under separate cover. Allow for the fact that this is a pre-production copy. We expect to sell very few individually. The retail price has been retained at 25c, but we plan to sell bulk quantities in very low prices. For example, we have an order in hand for 500 copies on which our price will be 10c, or $50. We might be able to sell a quantity of these through American Opinion stores (John Birch Society). These people are effective colporteurs. Every few months we get an order for 100 copies of PLANNING FOR FREEDOM. But we give them the best discount that anybody gets. It might be that a pamphlet like this is too small a sale to suit the American Opinion stores, but we put as bright a color on the new issue as we could get so as to attract attention. Recently, for the first time in my life, I attended a John Birch Society meeting. I went because Sennholz was the speaker. He spoke on Gold and Silver. He did a wonderful job. I was very proud of him. He apparently went over big with everybody there. At the door to the assembly hall there was a big table, and the John Birch Society was doing a big business in selling books and pamphlets. At any rate, we intend to try to interest all the John Birch Society stores to stock "Middle-of-the-Road Policy Leads to Socialism." When you get the sample I am sending to you, you will note that it required only a 4c postage stamp to put it through the mails, and no wrapper was required. I suppose we should have advertised HUMAN ACTION, etc. but we are not really set up to be in the retail book business, and handling orders is a big burden. First we have to order the books from Yale University Press -- and we have had our difficulties with them -- and then we have to repack and remail. Because we have a lot of copies yet of CAPITAL AND INTEREST and SHORTER CLASSICS OF BOHM-BAWERK, we continue to concentrate our advertising on that material. Can you give us the name and address of the person we should deal with in regard to your May 11 speech at Evanston? I am inclined to think favorably of bringing enough copies of "Middle" along so that everybody can have a copy gratis at the end of the meeting as